Tired of endless posting and want to get REAL traction in your business?

I’ve totally got your back 😘

The Your First Facebook Ad Crash Course was designed especially to get you up and running, start to finish, in 90 minutes or less.

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Grab it today for $97 just $37

What if you could jump straight to the head of the line – skip all the endless posting on social media get DIRECTLY in front of people who already want your amazing products?

I’ve totally got your back 😘

I’ll walk you through setting up your very first Facebook Ad start to finish.

No Facebook experience required
No wasting time or money ‘trying things out’ that don’t work
And you’ll be up and running in less that 90 minutes!

Ever feel like you’re talking to a void? 

Posting endlessly on social media to the same 100 people and HOPING that they share or buy?
Convinced that if you aren’t one of the ‘big guys’ no one is ever going to see your beautiful things on Etsy or know that your website even exists?

Believe me, I’ve been there!

Everyone says to just keep plugging away at posting on social media and the audience will come (sounds like a baseball movie right?)

But what if I told you that you have all of the same power as the big guys?

That you can skip to the head of the line and tap into the pipeline of THEIR fan base and step directly in front of THEIR audience with Facebook and Instagram ads?

And you don’t have to spend 6 months posting to social media to do it?

That’s where I come in.

I’ll hold your hand and walk you through step by step, click by click, everything you need to do to  get your ads up and running lightning fast so you can get YOUR products directly in front of the audiences who want them most.

The audiences of the BIG guys like:
Knit Picks
Crochet! Magazine
And more

The best part?
You can do it today –  in an hour.

Ready to start running Facebook ads?

You don’t need to struggle – Let me hold your hand
(because I’ve been where you’re at)
I’ve made this training with YOU in mind.


In The Your First Facebook Ad Crash Course I’ll walk you through step by step everything you NEED to do, and let you know exactly what you can IGNORE to get you up and running


Inside you’ll find:

Step by step videos to set up your

➡ Facebook Page
➡  Instagram Page
➡  Ads Account

Click by click walkthrough setting up your first ad

➡ Campaign Objectives
➡  Ad Set Targeting and Placements
➡  Ad Level Creative

Everything you need once the ad is running.

➡ Editing
➡ Duplicating
➡ Analyzing

I know what it’s like, to feel like you’re on a hamster wheel of endless ‘posting’ – on Instagram, on Facebook, on Pinterest, in groups – hoping the internet gods will favor you and show your pattern to the right people, that lightning will strike and it will go viral…

To spend days changing the titles, tags and descriptions of your listings hoping Etsy will favor you with a top slot, but knowing that you’re probably going to just get lost in the crowd anyway…

To FINALLY branch out on your own to your own website and feel like you’re talking directly into a black hole because like 10 people found you on google this month…

To daydream that Marly Bird or Vickie Howell will notice you and feature you on their blog…

Wouldn’t it be AMAZING if there was a button that said “Hey Internet, show my stuff to Knit Pick’s people! They’ll love this! And make it snappy!”

I hear you.

But you know what?
You actually CAN just tell Facebook to show your stuff to the perfect ready-to-buy audience through detailed targeting in advertising. You CAN show your yarn directly to fans of Knit Picks or Ravelry, or Knitting Daily.

And I can show you how.

Let’s get started creating YOUR First Facebook Ad today!

That's all great, but who are you?

Hi, I’m Dawn Prickett the owner and lead designer of the 6 figure knitting shop – Twice Sheared Sheep. 

I spent years following the same online gurus that you probably are. I obsessed over my Etsy tags and titles. I posted religiously on social media. I even set up a Twitter account because someone, somewhere, said it was going to be GREAT for my business.

And honestly, the only thing that REALLY happened was that I was busy all the time.

It wasn’t until I decided to give Facebook advertising a go that things exploded, and I doubled our sales the very first month.

Over the past 3 years, maintaining that advertising has absolutely been the key to our success. Speaking DIRECTLY to the correct audience was like turning on a faucet of sales in our business, allowing us to double our revenues between 2018 and  2019, and then gross over $12,000 every month of 2020 (yes, even with Covid throwing a wrench in everything).

I’m going to let you in on a little secret, though…
I never intended to be a business coach.

I was happy to stay in my lane, to make pretty things, and help my customers find joy in their craft. When my fiber business friends asked me what the heck I was doing right, how my business exploded, I was happy to send them on to other coaches who taught to the masses.

I’m a knitter and a designer after all. I was sure there were other ‘experts’ out there far more capable of teaching this than me.

But when these same friends came back to me frustrated that it just wasn’t working for them and that the big coaches just didn’t understand, I realized that our industry is unique and no one out there was speaking to our specific problems or providing the answers to the questions we were asking.

Ya’ll, this broke my heart.
Fiber people are some of the most generous, loving, wonderful people on the planet.
I want to see you succeed, to fill the world with more joy and yarn.
Whether you are a farm, a yarn dyer, a pattern designer, or an instructor, I want you to know that there is an endless pool of adoring fans out there just begging for what you have.
You don’t have to get lost in the crowd.

So I took the question that everyone asked me over and over and over…

“But Dawn, how did you do that?!”

…and made The Your First Facebook Ad Crash Course!

I took everything I knew about running successful ads and distilled it down to the very most essential and basic steps that you need to be successful. 

I know what it’s like to spend hours posting on social media and feeling like you’re not getting results.
I know what it’s like to put up a new listing on Etsy and watch it sink like a rock to the bottom of the algorithm. 

When you advertise, though, you take the power into your own hands and TELL the powers that be who to show your gorgeous yarn to, the people who you KNOW are going to love it!

What EXACTLY am I getting in the crash course?

A little over an hour of step by step video instruction to walk you through...

Lightning Fast Instagram Setup

Quick and Dirty Facebook Page Setup

All the Basics
Ad Account Setup

Selecting the RIGHT campaign objective

Getting the RIGHT targeting

Picking the RIGHT locations

Choosing a facebook approved image

Writing a compelling ad copy

Creating a scroll stopping Headline

How to edit your ad to improve performance

How to duplicate your work, not your efforts

How to analyze everything so you can scale to the moon.

Who is this for?

Yarn Dyers –

Sell out every time you update your shop, promote your subscription club and build a raving fan base!

Small Farms –

Connect directly with handspinners and pre-sell your fleeces before you even shear! No need to drag everything to a fiber festival.

Pattern Designers –

Build a raving fan base who are just WAITING to buy your latest design, and sell that design again and again and again forever!

Instructors –

Teach your amazing brioche or spinning class online and draw in the crowds just like Stephen West while never leaving your house.

Sound like you and you're ready to get started?

It's as easy as 1, 2, 3!

1) Just click the “Let’s Do This!” button below to purchase the Your First Facebook Ad Crash Course

2) After purchase you’ll receive an email  with login information to our website.

3) Login to the website and start creating your first ad! 

No fiddly bits, just build along with me and have an ad up and running today!

Ok Dawn, but I've got a Question...

"I've never done anything like this before. Are you sure I can get this up and running in 90 minutes?"


I’ve designed this course for absolute beginners and will walk you through each and every step. 
Trust me. If you follow along and do as I do, you’ll absolutely have an ad up and running in 90 minutes!

"I'm a little... Tech Challenged. Can I handle this?"


I’ve designed this course for absolute beginners and will walk you through each and every step. 
Trust me. If you follow along with me, I’ll hold your hand every step of the way.

"What kind of equipment do I need?"

All you need is access to a computer and the internet! 
Everything else is done in a web browser with the click of a mouse and the tap tap of your keyboard.

"Can I do this on my phone?"

While you can watch the training videos on your phone, I HIGHLY recommend doing all of the ad building on a computer as you follow along.
The Facebook ads interface is quite robust and is not designed to be mobile friendly.

"Is this REALLY going to get me sales?"

I’m showing you EXACTLY what I did to double my sales in the first month I began advertising. But knowing HOW to run an ad is only part of the puzzle.

It’s now up to you to stand on that stage and wow those people with your BEST selling products, offers, and graphics, to test, re-test, and to close the sale.

"Is this going to help me if I’m a…. Yarn dyer, Pattern designer, Knitting instructor, Rare breed sheep farmer, or other random fiber business you’ve never heard of?"


The Crash Course is designed especially for makers and product based businesses like you!

Believe me. If you have a product that your fans are raving about, advertising on Facebook and Instagram can help you scale that to the moon 🥰

"Can I still advertise on Facebook and Instagram if I don’t have a website? If I only have an Etsy or Facebook shop?"

While I highly encourage you to eventually work your way towards building your own website so you can install a Facebook Pixel and track your sales conversions, there are lots of ways to use Facebook ads for your business even if you’re not there yet.

You can run ads directly to your Etsy shop or Facebook page, but be aware, you won’t be able to instal a pixel and track which sales come from your ads and which come from other efforts.

Direct sales are only a piece of any good marketing plan, though. Facebook ads can be a HUGE part of building your email list and growing your own audience, and you can track that every step of the way.

Giveaways and discount coupon codes or free patterns in exchange for an email address are all excellent ways to attract people to your email list through ads (so you can market to them later) and the Your First Facebook Ad Crash Course gives you all the information you need to get that offer directly in front of the people who are going to love it most.

"What if I don’t like it? Do you offer refunds?"

Due to the digital nature of this super quick course, I’m sorry we don’t offer refunds.
But I guarantee that once you get your first sale from your first ad, you’ll only be thinking of a new R word – referral.

Listen, I know that things are hard right now and that’s EXACTLY what made me create the Your First Facebook Ad Crash Course for you. 

Imagine the difference it could make in your business if your ad brought 1000 new fans to your email list, or $1,000 in sales for your best selling product this week.

We already know that you make amazing things. We just need to get them in front of the people you know will love it and give you a megaphone!

I know how much of a difference ONE great ad can have on a business and I want to give you all the short cuts to make that happen for you.

So, for a limited time, I’m offering the Your First Facebook Ad Crash Course at a HUGE discount to make sure you can get a running start.  

Grab it before the price goes up. 

I want to see you flourish! To be able to take care of your family and fill the world with more beauty while you’re at it. Believe me, the world NEEDS it!

Let’s spread YOUR brand all over the internet!

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Get Your First Facebook Ad Up And Running in less than 90 minutes!

Grab it today for $97 just $37