FINALLY An Ads Training Course

By A Product Business For Product Businesses



A Facebook Ads Course FOR Product Based Businesses BY a Product Based Business

Designed to get you all the TRAFFIC & SALES your business needs

Join today – doors close soon!

Wouldn't it be Amazing if...

➡ You had reliable sales for your products EVERY. SINGLE. DAY.

➡ You didn’t have to just take whatever the internet dropped in your lap, but you could choose how many sales you wanted each month.

➡ You could predict and count on how much money you would make.

➡ You didn’t have to spend half of every day “promoting” your business on social media to do it!

That's exactly what Facebook ads can do for you!

But you have to do it the right way.

Tell me if this sounds like you...

➡ You make amazing things, but it feels like no one is actually SEEING them.

You’ve done all the things the experts say to do, but all it seems to have gotten you is an insanely busy schedule and a vague anxiety ache in your chest.

You’ve obsessed over your SEO and done everything that everyone says, but it hasn’t made a lick of difference in your sales, and you NEED more than whatever Google or Etsy deign to send your way.

You’ve posted every day on Social media, but just feel like you’re talking to a black hole (and your mom).

You’re pretty sure that no one even knows your business exists.

Believe me, I've been there!

The frustration of playing the ‘promoting’ game is exactly what made me turn to Facebook ads for my own product business. 

But I made a lot of mistakes in the beginning and I see the same mistakes cropping up in my students over and over again…

Mistake #1 -

Advertising products that you WISH would sell - not the ones that DO sell

Facebook ads are a megaphone not a magic wand. That means that if something isn’t selling in your shop currently. There may be a reason for it, and if you start sending more people to it with a Facebook ad, it’s likely going to continue to not sell, just more expensively.

When advertising, let’s not start out by gamble on an already underperforming product. Instead advertise your BEST seller. If we’re going to spend money, let’s back the winning pony! 

Mistake #2 -

Advertising your entire shop to everyone all at once

Successful advertising is all about being SPECIFIC, not general and running ads isn’t a one time shot.

You don’t have to create a SINGLE perfect ad (like the ONE ring to rule them all).  You can always create another ad for a different product, or a different audience as the need arises.

Instead make each ad specific, to a specific product, with a specific buyer in mind. 

Mistake #3 -

Starving your ad

Look, I get it.

None of us wants to spend more money than we have to, and nobody wants to throw money out the window at an ad when we’re not sure if it’s going to work yet or not. But the reality is that Facebook isn’t giving you a discount for your tiny little budget, and it’s going to take LONGER and cost you MORE, in the long run, to see if the ad is working. 

I always recommend setting your budget high enough that you are going to see a result (good or bad) within 24 hours.

Trust me. Just skip the $1 and $2 budgets. It will end up saving you a ton of time and money in the end.

Mistake #4 -

Turning off ads that are actually working

You may not realize it, but we all have some magical number in our head on how much we think an ad SHOULD cost, but that number says more about your own perceptions of money than it does about whether or not the ad is working.

As long as the ad is bringing in orders that fall within your profit margin, it’s working!

Don’t turn it off just because the total ad spend feels uncomfortable. It’s paying for its self and bringing in orders you wouldn’t have had otherwise.

And it can’t do that if it’s not running!

Mistake #5 -

Setting an ads Budget rather than having an ads STRATEGY

Facebook ads should be viewed more as a “commission” than a fixed business expense. They should always be MORE than paying for themselves.

If the ad is making you money every single day, why on earth would you turn it off just because you hit the constraints of some made up budget?

You wouldn’t tell your best salesman “Sorry, you need to stop selling now. You’ve already met your quota”. 

No! You’d be happy to keep paying him his little slice of the pie just as long as he is earning his keep.

Just imagine if...

➡ You could instantly make all of your marketing work twice as hard for 1/2 the effort

➡ You could set up a promotion once and have it send you reliable sales every single day for years and years

➡ You had a dependable system to duplicate that promotion as many times as you needed.

You had ultimate control over how much traffic you received – like a faucet.
Need a little more money this week to cover a big expense? Turn it up and watch the orders flood in!

All of that's possible inside...


Join today – doors close soon!

Who is this for?

Handmade Product Sellers

When YOU are all of the labor in your business, you simply don’t have time to spend your entire day posting endlessly on social media, filling up pin boards, or hawking your wares in Facebook groups.

You need a proven system that brings the customers to YOU so that you can spend your time making beautiful things instead!

The Traffic Button™ is designed ESPECIALLY with you in mind (because I’m one of you!). I’ll walk you through setting up your perfect system so that it is predictable and PROFITABLE right from the start.

Manufactured Product Sellers

You know you’ve got an awesome product. Your customers LOVE it! But you just feel like you’re getting lost in the crowd.

You’ve worked on your SEO, your tags & titles until you’ve started to go cross eyed, but it doesn’t seem to be making a lick of difference.

The Traffic Button™ shows you how to instantly stand out in the crowd. To get your ideal customers to see your products without having to guess what keywords they are searching for. EVEN IF they didn’t even know your product or anything like it existed before!

Digital Products Sellers

You’re living in a high volume world and it’s eating you alive. 
Your products are great because you can sell them forever, but there just isn’t much profit margin in each sale.

No matter what you’ve tried, you just can’t seem to get ENOUGH people to buy to add up to the income you need each month.

The Traffic Button™ is the perfect solution. We’ll give you all the tools to find a seemingly endless supply of customers and then how scale your ads to the moon – earning you EXACTLY how much you want to make each and every month.

Basically, this is for you if...

➡ You want to get more sales in your business

➡ You’re sick of just taking whatever traffic falls in your lap

➡ You want to see your amazing products in the hands of more fans who need them

➡ You want to have reliable sales EVERY SINGLE DAY

➡ You want to fill your email list with fans who buy every time you send an email

➡ And you want a PROVEN system to make sure that happens

Not if...

✖ You never want to see another customer again

✖ You want a magic money machine

✖ You’re afraid to spend a little money to make a lot more

✖ You’d rather get your info from Free Facebook groups & Youtube videos than from proven experts


Hi! I'm Dawn

I’m the owner of a 6 figure handmade knitting supplies company, and a business coach who helps product based business owners get the traffic and sales they need in order to scale their businesses and support their families.

I’m the mother of 5 amazing teenagers and am known for my serial obsessions, to the point that it supplants the desire to do all other things and results in me literally DREAMING of doing the thing. Sewing, knitting, spinning, homesteading, MMO gaming, and watercolor have all taken their turn as my obsession de jure

But the one obsession that has never fallen by the wayside is my obsession with marketing and business because this has been the thing that has literally fed my family and allowed me to work from home and be with those amazing 5 kids I mentioned and supporting 6 employees to boot!

My Product Business Is My Main Business

I live and breathe this every day

Unlike every other Facebook coach out there, I didn’t learn by running ads for business trainings or webinars.

I cut my teeth running ads for a product based business just like yours.
I run thousands of dollars worth of Facebook ads for my OWN product based business every single month. 
So I’m right there in the trenches with you.

In the last 12 months in our business I’ve:
➡ Received over $90k in attributed sales directly from Facebook ads

➡ Averaged over 4x ROA on ad spend

➡ Added over 5,000 new email subscribers without a single lead magnet

The Best Part?

90% of my ads run to STONE. COLD. TRAFFIC.

That means…
✅ No complicated retargeting funnels.
✅ No free lead magnets.
✅ No Giveaway gimmicks.
✅ No wasted $ on traffic ads.

I'm going to let you in on a little secret though...

I never intended to be a business coach

I was happy to stay in my lane, to make pretty things, and help my customers find joy in their craft. When my fiber business friends asked me what the heck I was doing right, how my business exploded, I was happy to send them on to other coaches who taught to the masses.

I’m a knitter and a designer after all. I was sure there were other ‘experts’ out there far more capable of teaching this than me.

But when these same friends came back to me frustrated that it just wasn’t working for them and that the big coaches were speaking almost exclusively to content creators and other business coaches.  I realized that Facebook ads for product businesses was a VERY different animal and no one out there was speaking to our specific problems or providing the answers to the questions we were asking.

Ya’ll, this broke my heart. 
I want to see you succeed, to fill the world with more joy and beautiful things.
I want you to know that there is an endless pool of adoring fans out there just begging for what you have.

So I have spent the last year refining and simplifying my ads strategy so that I could teach ALL my e-commerce friends to do exactly the same thing that I have. 

And now my NEW favorite thing is…

Seeing my student's success!

“I made my money back with the first FB ad I ran!
Since running FB ads, not only am I making sales from my ads, but the number of new potential customers joining my newsletter is on fire!”
– Angela P

During the first 8 day period I ran successful ads, I spent $97.47 and got sales of $1036.10!

It’s one of the best investments I’ve ever made in my business. It’s like I have a sales machine, I just push a button and wait for the sales to roll in! – Sandy K

“Before knowing what I was doing with adds on Facebook I was just throwing money here and there and praying something worked.

Since going through your training I have an add that gets me lots of email sign ups and engagement at very low cost per conversion

If you are serious about your business and growth then this is the best money you’ll spend!” – Erin J

Let's Break Down The System


In step 1 we’re going to lay the perfect foundation for success by using real data to make the best decisions, not drama.

  • We’ll look hard at your actual numbers to determine your REAL profit margins 
  • We’ll get you concrete numbers on how much you can afford to spend, and how much profit it’s going to make you with the Daily Budget Calculator
  • We’ll dig through your past sales data using the Best Seller Wizard and choose your first product to advertise using the Perfect Product Prescription.

In step 2 we’ll do all the detective work to find your ideal target audience.

  • We don’t leave anything up to guesswork and we’ll find your ACTUAL ideal target audience using my proprietary Targeting Super Sleuth
    (not some “perfect avatar” pulled out of the sky)
  • We’ll dig deep into what they like, and don’t like so we can craft the perfect ad for them.

In step 3 we’ll take your perfect product and craft an irresistible ad SPECIFICALLY for the audience we found in step 2

  • We’ll the best graphics for advertising (and those to avoid)
  • I’ll walk you through capturing your audience’s attention (and heart) using my signature S.T.O.R.Y Method

In step 4, we’ll do all the technical things necessary to get your ad up and running!

  • We’ll get all of the back end structure set up
  • Facebook & Instagram pages
  • Ad account
  • Business manager
  • Billing
  • The Pixel
  • The changes needed for the new ios14 update
  • Enact The Cerebro Protocol to collect our audience automatically, feed the Facebook algorithm, and create the illusion of omnipresence all over the internet.
  • We’ll use all the tools we’ve gathered and build the ad with click by click, screen by screen instruction
  • I’ll show you how to duplicate your results, not your efforts when creating ads in the future.

Step 5 is where all the magic truly happens!

  • I’ll teach you how to take your one ad and Test, Tweak, Track & Scale it into an ad empire that will bring you sales with as little effort as turning on a faucet of water.
  • We’ll work through the Q4 Troubleshooting Rubric to fix underperforming ads
  • We’ll build out the Walls & Towers Scaling Strategy to scale your ad empire to meet all your sales needs!

Join today – doors close soon!

There's more! You also get...

5 B.A.S.E.S framework 

$2000 value

Everything you need to create a scalable ad empire that gives you all the traffic your business needs

Ad Accelerator Community

$2,500 value

Interactive Facebook community to get help with your individual ads

Perfect Product Prescription

$150 value

Fillable workbook to identify exactly which products to advertise 

Daily Budget Calculator 

$200 value

Spreadsheet calculator to determine exactly how much you can afford to spend & how much profit you’ll make 

Best Seller Wizard

$150 value

Interactive spreadsheet that will automatically sift through all your data and highlight your best sellers. 

Traffic Super Slide Bonus Training

$50 value

How to watch your customers’ ACTUAL journey through your website & know exactly what’s stopping them from buying.

A total value of $5,050.00

Get started today for just


Join today – doors close soon!

You got questions?

I've got answers!

What if I’m a total beginner? Can I handle this?


I’ll walk you through everything you need to do click by click, step by step. Whether you’re a total beginner or have run ads before, you’ll be seeing sales come in from your ads in no time!

Is this only for total beginners?

Absolutely not!

Knowing the mechanics of what to click and HOW to run a Facebook ad barely scratches the surface of what we will cover in the Traffic Button.

At its core, this course is a STRATEGY course where I don’t just teach you the mechanics of how to set up an ad, but how to reliably build ads that actually make money, and how to scale them so that they can drive all the traffic and sales your business needs.

Will this work for…
Small Businesses?
Big Businesses?
Product Businesses?
Service Businesses?
Brick and Mortar?


While this is designed ESPECIALLY with for small product based businesses, the principles of crafting high performing ads and scaling those to create the traffic and sales you need apply to service based businesses & brick and mortar stores alike.

I’m a little nervous…
How much support will I get?

Once you dig into the course, I think you’ll be surprised at how incredibly confident you’ll feel when you start running your ads.

I don’t leave anything to chance or guess work and give you all the tools to set you up for success.

But, if you find that you need an expert eye to help you along, I am available to help you in our weekly help threads in the Facebook community.

I truly do want to see your business flourish.

How does this course work exactly?

After purchasing, you will get access to the member’s only section of our website. Simply click on the course icon and begin watching the course videos to get started.

You’ll have everything at your finger tips right to start crafting your best selling ad and get your traffic system up and running.

  • Click by click video instructions
  • Fillable workbooks & calculators
  • And of course access to my expert help in the Facebook community every step of the way

What if I don’t like it?

I guarantee that once you get a little taste of ad success, you’re going to be hooked for life!

But if you find within the first 30 days that you hate the sound of my voice, or that I’m just not your gal, I totally understand.

We do have a 30 day money back guarantee. No questions asked.

If you've read this far...

You have two options:

Continue to spend more time and energy trying to figure out Facebook ads on your own…

Or create your own scaleable system to drive all the traffic (and sales) your business needs and finally get off the hamster wheel of daily posting and ‘promoting’.

Imagine where you could be just one month from now…

➡ You’re ready to create your own scalable traffic system.
➡ You’re ready to get off the endless hamster wheel of daily social media posting.
➡ You’re ready to start getting effortless, reliable daily sales.
➡ You’re ready for a way to get some actual traction in your business.
➡ You’re ready for a way to dependably support your family.
➡ You’re ready for The Traffic Button!

Join today – doors close soon!