Hi! I'm Dawn

Ever feel like you're talking to a void?

You post endlessly on social media to promote your business but never seem to get anything from it other than more BUSY?

Ready to skip the hamster wheel and jump straight to ACTUAL results and SALES through Facebook and Instagram Ads?

Let me help you get your first ad up and running for YOUR maker business in less than 90 minutes!

Who Am I?

I’m the owner and lead designer of a 6 figure maker business just like yours – a knitting shop called Twice Sheared Sheep. 

I spent years following the same online gurus that you probably are. I obsessed over my Etsy tags and titles. I posted religiously on social media. I even set up a Twitter account because someone, somewhere, said it was going to be GREAT for my business.

And honestly, the only thing that REALLY happened was that I was busy all the time.

It wasn’t until I decided to give Facebook advertising a go that things exploded, and I doubled our sales the very first month.

Over the past 3 years, maintaining that advertising has absolutely been the key to our success. Speaking DIRECTLY to the correct audience was like turning on a faucet of sales in our business, allowing us to double our revenues between 2018 and  2019, and then gross over $12,000 every month of 2020 (yes, even with Covid throwing a wrench in everything).

I took everything I knew about running successful ads and distilled it down to the very most essential and basic steps that you need to be successful. 

I know what it’s like to spend hours posting on social media and feeling like you’re not getting results and I don’t want that for you!

I’m going to let you in on a little secret, though…
I never intended to be a business coach.

I was happy to stay in my lane, to make pretty things, and help my customers find joy in their craft. When my fiber business friends asked me what the heck I was doing right, how my business exploded, I was happy to send them on to other coaches who taught to the masses.

I’m a knitter and a designer after all. I was sure there were other ‘experts’ out there far more capable of teaching this than me.

But when these same friends came back to me frustrated that it just wasn’t working for them and that the big coaches were speaking almost exclusively to content creators and other business coaches.  I realized that e-commerce for makers was a VERY different animal and no one out there was speaking to our specific problems or providing the answers to the questions we were asking.

Ya’ll, this broke my heart.
Makers are some of the most generous, loving, wonderful people on the planet.
I want to see you succeed, to fill the world with more joy and beautiful things.
I want you to know that there is an endless pool of adoring fans out there just begging for what you have.
You don’t have to get lost in the crowd.

So I took the question that everyone asked me over and over and over…

“But Dawn, how did you DO that?!”

I took everything I knew about running successful ads and distilled it down to the very most essential and basic steps that you need to be successful. 

I know what it’s like to spend hours posting on social media and feeling like you’re not getting results.
I know what it’s like to put up a new listing on Etsy and watch it sink like a rock to the bottom of the algorithm. 

When you advertise, though, you take the power into your own hands and TELL the powers that be who to show your gorgeous things to, the people who you KNOW are going to love it!

Ready to get Started?

It's as easy as 1 - 2 - 3

1

Your First Facebook Ad

Learn all the basic nuts and bolts of how to run a successful Facebook or Instagram Ad. 
Click by click
Step by step
All the details you need. None of the ones you don’t

2

The $50K Ad

I’ll walk you through my S.T.O.R.Y method for creating scroll stopping ads using my own personal best selling ad (the one that has earned me over $50,000 in sales) as a template so you can create your OWN $50K ad and rocket your sales to the moon!

3

The Traffic Button

Take your ads to the next level!
This full-length master class will take everything you have already learned and give it a jet pack.
Go WAY beyond how to create an ad and delve deep into strategy, troubleshooting, and optimization to truly create the sustainable business you deserve.